Marketing Isn't Hard

Marketing Isn’t Hard: It’s Just a Conversation with Your Best Friend

Too often, I hear from creators and creatives that marketing their brand feels overwhelming. They don't have the time or skills, and it all just seems too hard. But here’s a truth that might surprise you: Marketing shouldn't be hard. In fact, it can be as simple and natural as having a chat with your dearest and most supportive friend.

The core intent of marketing is to create a relationship with your most loyal fans. It’s about connection, not just sales. Unfortunately, many people collapse marketing and sales into one, creating roadblocks for themselves. Let’s untangle that.

Imagine bumping into your best friend and them asking, "What have you been up to that's cool?" How would you answer?

1. Share a Cool New Project

Tell them about an exciting new project you’re working on. It doesn’t have to be a polished pitch; just share your enthusiasm and passion. For example:

“I’ve been working on this new painting series inspired by my travels. The colors and scenes are so vibrant. I think you’d really enjoy seeing them!”

2. Show Work-in-Progress Photos

Pull out your phone and share some behind-the-scenes photos of what you’re currently working on. People love seeing the process, not just the finished product. It makes them feel involved and valued.

“Check out these progress shots of a mural I’m painting. It’s still in the early stages, but I’m so excited about how it’s coming together!”

3. Promote an Awesome Event

Talk about an upcoming event that might interest them, even if you won’t be there. Sharing valuable information shows you care about their interests, not just your own agenda.

“There’s this incredible art fair happening downtown this weekend. I went last year, and it was fantastic. You should definitely check it out!”

4. Spotlight a Fellow Creative

Turn the spotlight onto a fellow creative who is doing something amazing. This not only builds community but also shows that you are supportive and plugged into the creative world.

“My friend just released a new line of handmade jewelry. Her designs are stunning, and I think you’d love them. Here’s her Instagram, check it out!”

Making Marketing Simple

These are just a few ways to connect with your audience in a genuine and simple manner. If you know your ideal audience, and know the most effective ways to interact with them, then turn these conversations into messaging that makes them feel special and important. Marketing isn’t about hard sales tactics or complex strategies. It’s about clear, simple conversations that make your audience feel special and heard.

If you want to discuss the challenges and pain points for your brand, reach out to me. Let's chat about how we can make your marketing feel as easy and natural as talking to your best friend